About us

Slover Linett is an audience research firm for the arts, culture and informal science sectors. We help museums, arts organizations and other nonprofits understand their audiences so they can connect to more people, more deeply.

Tall order? Sure. But we see it happening every day. Our studies — which range from market research to program evaluation and outcomes assessment — reveal how well institutions are connecting with their audiences and how that connection can be deepened and broadened.

Our findings bring leaders, staff, and trustees together around a clear picture of the audience and a shared vision of progress.

The result is more creative, confident decision-making across your organization: more innovative programming, more resonant messaging, and greater success in both mission and revenue terms.

Read more about who we are or explore our practice areas here. And thanks for stopping by.

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March 14, 2014 | Nicole Baltazar

Multiculturalism is key for creating inclusive arts experiences


Last month, Coca-Cola aired its now-famous Super Bowl ad depicting people from various racial, ethnic, and cultural groups singing “America the Beautiful” together in different languages. Among the instant outpouring of polarized reactions to this ad rang much praise for its depiction of a multicultural America. Yet the ad provoked a slew of negative responses as well. Many of the ad’s detractors questioned whether this multicultural America could ever feel as cohesive as an America whose citizens speak a common language, and therefore have taken great strides toward assimilating into a common culture.

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Our world, from A to Z

We work with...

  • aquariums, art museums, children's museums, history museums and sites, nature centers, public gardens, science centers, and zoos.
    Museums »

  • arts education programs, arts presenters, ballet companies, chamber music, dance companies, film festivals, nonprofit theaters, opera companies, and symphonies.
    Performing arts »

  • architecture centers, conservation organizations, cultural policy centers, foundations, parks, public radio and media, and social entrepreneurship.
    Other nonprofits »