Planning & consulting

Audience research is about looking outward. Once you and your colleagues have internalized the research findings and recommendations, you may find you also need to look inward—at your organization’s vision, brand, strategies, messages, and programmatic offerings.

We help selected clients translate their new understanding of the audience into clear, compelling principles for change. In some cases, that means bringing together a small team of leadership, senior staff, and trustees to a fresh vision for the future. In others, it means brainstorming creative new programming or positioning concepts to test-drive with audiences.

Our planning and consulting services include:

  • Facilitating vision and ideation sessions
  • Drafting vision, strategy, and branding/positioning statements
  • Assistance with goal-setting and defining success metrics
  • Developing logic models (what's this?) 
  • Innovation consulting
  • Ongoing advisory services (e.g., participation on internal planning teams)

Don't see something you need? Let us know and we'll see if we can help — or refer you to one of our trusted partners.

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March 14, 2014 | Nicole Baltazar

Multiculturalism is key for creating inclusive arts experiences


Last month, Coca-Cola aired its now-famous Super Bowl ad depicting people from various racial, ethnic, and cultural groups singing “America the Beautiful” together in different languages. Among the instant outpouring of polarized reactions to this ad rang much praise for its depiction of a multicultural America. Yet the ad provoked a slew of negative responses as well. Many of the ad’s detractors questioned whether this multicultural America could ever feel as cohesive as an America whose citizens speak a common language, and therefore have taken great strides toward assimilating into a common culture.

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