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Cheryl Slover-Linett


Cheryl Slover-Linett founded Slover Linett Audience Research in 1997 and has led its growth into one of the most respected audience research firms in the arts and culture sectors. She has built long-term relationships with renowned institutions such as the Chicago Symphony Orchestra, the Philadelphia Orchestra, and the University of Chicago, and has become a trusted conduit to the minds and hearts of audiences for these and other leading organizations. In the years since Cheryl founded the firm, she has designed and led hundreds of strategic audience and market research studies and evaluations.

Cheryl speaks frequently at nonprofit conferences and has presented research findings to the Council for Advancement and Support of Education (CASE), the League of American Orchestras, the American Alliance of Museums, the Visitor Studies Association, and the National Arts Marketing Project

Cheryl serves on the advisory council of Mass Audubon’s Visual Arts Center in Canton, Massachusetts and on the board of directors of the Geneva Foundation in Chicago. She recently helped launch Lead Feather, a nonprofit that uses Native American traditions to foster environmental leadership and connectedness.

Prior to forming Slover Linett, Cheryl held marketing positions at United Airlines in Chicago, at a Madrid-based subsidiary of Heineken, and at Broad Inc. in Los Angeles. Conversant in Spanish, she has lived and worked in Spain, Mexico, Turkey and the Netherlands.

Cheryl earned an MBA from UCLA's Anderson School, where she was also an international management fellow at the Center for International Business and Education Research (CIBER). She earned her B.A. in economics from Yale University.

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March 14, 2014 | Nicole Baltazar

Multiculturalism is key for creating inclusive arts experiences


Last month, Coca-Cola aired its now-famous Super Bowl ad depicting people from various racial, ethnic, and cultural groups singing “America the Beautiful” together in different languages. Among the instant outpouring of polarized reactions to this ad rang much praise for its depiction of a multicultural America. Yet the ad provoked a slew of negative responses as well. Many of the ad’s detractors questioned whether this multicultural America could ever feel as cohesive as an America whose citizens speak a common language, and therefore have taken great strides toward assimilating into a common culture.

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