What they're saying

As the old Hollywood saying goes, the only thing worse than being talked about is...not being talked about. We asked a few of our clients to share their thoughts about working with us.


"Slover Linett's work with us spanned both researching our constituents and helping us hone our branding and messaging strategies. The research not only identified new target audiences — it brought change to all aspects of our organization, from our tours to our website and marketing efforts. Getting clarity on what our potential patrons think of us helped us form new ways of connecting to them and making architecture a part of their lives."

Lynn Osmond, Hon. AIA
President & CEO
Chicago Architecture Foundation

"Slover Linett provided us with insightful analysis, objectivity, and an in-depth knowledge of our world, anchored by solid research. Understanding the motivations of our current and potential audiences has been invaluable to us as we create new positioning statements and key messages that highlight the unique attributes of our programming."

Anna Ables
Dir. of Marketing & Public Relations
The Theatre School at DePaul University

“There is no more valuable marketing tool than research. You get an amazing return on your investment in the form of priceless feedback from your customers, who will tell you everything you need to know to market effectively.” (Slover Linett client since 1999)

Jonna Robertson
Director of Marketing
Chicago Symphony Orchestra

“You’ve been a key strategic partner in helping our museum evaluate and redefine our membership program. You recommended the best methodologies to achieve our goals and stay within the budget... And when it came to analyzing the data, you presented the information in a very comprehensible manner. Your insights were action-oriented and could be applied immediately. Those reports continue to be valuable resources for my team and have helped us answer other questions that have arisen since the initial research.”

Catherine Carroll
Sr. Assoc. Director of Membership
The Art Institute of Chicago

“Peter Linett offers that rare combination of strategic brilliance and a thorough grounding in analysis. He has the ability to reduce complex research findings to a clear way forward, and articulate big-picture recommendations that are practical and actionable.”

Jay Finney
Chief Marketing Officer
Peabody Essex Museum

“It takes creative thinking as well as buttoned-down research to shape strategies for today’s arts audiences, and I think Slover Linett offers both. It has been such a pleasure working with your remarkably talented staff. When we were reviewing other companies for our project, yours was heads and shoulders above the rest! Thanks for all your leadership on our behalf.”

Danielle Rice, Ph.D.
Executive Director
Delaware Art Museum and Arts For Delaware’s Future

“I tell our colleagues in other arts groups that Slover Linett Strategies is the “perfect” consulting firm—knowledgeable, smart, strategic, and respectful of the client organization’s culture, needs, and constraints. We never get boilerplate proposals or analysis. We’ve been working with Slover Linett on audience research for over five years, and we continue to count on them to push us beyond our assumptions in a practical way that we can use tomorrow.”

Karen Fishman

Executive Director

Music of the Baroque



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March 14, 2014 | Nicole Baltazar

Multiculturalism is key for creating inclusive arts experiences


Last month, Coca-Cola aired its now-famous Super Bowl ad depicting people from various racial, ethnic, and cultural groups singing “America the Beautiful” together in different languages. Among the instant outpouring of polarized reactions to this ad rang much praise for its depiction of a multicultural America. Yet the ad provoked a slew of negative responses as well. Many of the ad’s detractors questioned whether this multicultural America could ever feel as cohesive as an America whose citizens speak a common language, and therefore have taken great strides toward assimilating into a common culture.

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