Museum case studies

Successful, progressive museums maintain an ongoing dialogue with their audiences through evaluation and research. Here are just a few of the ways we help them listen to the individuals and communities they serve.

Reinstallation research
Client: A natural history museum
Project: Exploratory needs and perceptions research to guide a museum-wide renovation.
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Conservation program evaluation
Client: An aquarium
Project: Multi-audience evaluation of a public awareness campaign.
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Membership program research
Client: An art museum
Project: Audience research and facilitated planning to inform the relaunch of the museum's membership program.
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You can also browse our case studies for the performing arts, colleges and universities, and other nonprofits.

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March 14, 2014 | Nicole Baltazar

Multiculturalism is key for creating inclusive arts experiences


Last month, Coca-Cola aired its now-famous Super Bowl ad depicting people from various racial, ethnic, and cultural groups singing “America the Beautiful” together in different languages. Among the instant outpouring of polarized reactions to this ad rang much praise for its depiction of a multicultural America. Yet the ad provoked a slew of negative responses as well. Many of the ad’s detractors questioned whether this multicultural America could ever feel as cohesive as an America whose citizens speak a common language, and therefore have taken great strides toward assimilating into a common culture.

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