New Year, New Website | Slover Linett Audience Research

January 05, 2010

We're ringing in 2010 with a fresh face online. Our full-featured site and blog went live this week at sloverlinett.com.

We invite our clients, colleagues and friends of the firm to explore the site. Developed in association with the Chicago-based design firm Plural, it features a monthly Delphi-type professional dialogue called CultureQ. This single-question survey is meant to provide a convenient, ongoing "check in" among arts, higher ed, and museum leaders interested in audience engagement issues. We encourage site visitors to participate in CultureQ by sharing their thoughts on the first month's question.

The site also introduces our blog, Asking Audiences (www.askingaudiences.org), which will be a forum for thought-provoking commentary and questions from the Slover Linett team as well as responses from readers.

Other features of the site include a Learning Center for clients who may be new to managing research and evaluation projects, and a sign-up for the firm's monthly e-newsletter, Re:search.

The Slover Linett team is grateful for the patience of their clients and colleagues during what turned out to be a lengthy development period. "I'm a little embarrassed that it took us this long," admits Peter Linett, one of the firm's two partners. "But I'm also amused that we were able to grow our practice steadily without a full-fledged site. Maybe that says something about the role of word-of-mouth connections, even in our wired world."

The firm welcomes comments about the new site at hello@sloverlinett.com or 773.348.9200.

Category: General

Multiculturalism is key for creating inclusive arts experiences

Last month, Coca-Cola aired its now-famous Super Bowl ad depicting people from various racial, ethnic, and cultural groups singing “America the Beautiful” together in different languages. Among the instant outpouring of polarized reactions to this ad rang much praise for its depiction of a multicultural America. Yet the ad provoked a slew of negative responses as well. Many of the ad’s detractors questioned whether this multicultural America could ever feel as cohesive as an America whose citizens speak a common language, and therefore have taken great strides toward assimilating into a common culture.