Inside the Beltway, A New Donor Study

June 11, 2010

We’re proud to begin a relationship with George Washington University in Washington, DC. We’ll be working with the development department at the university’s medical center to discover ways of strengthening the institution’s relationships with individual supporters.

The GWU Medical Center, which is affiliated with the University Hospital, School of Medicine and Health Sciences, and School of Public Health and Health Services, is one of the oldest teaching hospitals in the country.

Our study will use qualitative research methods — in this case, both focus groups and in-depth interviews — to learn how potential donors think and feel about the medical center and what might motivate them to support it.

“Donor studies are always fascinating,” remarks managing partner Cheryl Slover-Linett, “because they’re really about emotions and ethics, not just giving behaviors. We’re looking forward to helping the development team get a deeper understanding of how people relate to this institution.”

A kickoff meeting for the study was held last week by phone, and the qualitative research with patients, doctors, and GWU alumni will take place in late July.

The GWU Medical Center project will be Slover Linett’s second donor study this year for a major university medical school and hospital. The first, with the University of Chicago Medical Center and Pritzker School of Medicine, will be completed next month.

The project also launches our third relationship with a major Washington, DC institution, along with the Smithsonian Institution (and its National Museum of Natural History) and the Washington National Cathedral.

The GWU focus groups and interviews will be conducted by research analyst Anne Lee. For more information, please contact Anne by email or at 773.348.9205.

Category: Higher education

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