Slover Linett's e-newsletter about audiences and culture—from the arts to informal science learning.


On some days, you might glance at our blog or news feed and assume we serve only arts & culture clients. But we also specialize in higher education, and these days that sector is hopping.

Cheryl Slover-Linett was in New York earlier this week to present findings from a study we conducted on how colleges and universities use social media for marketing, development, and alumni relations. Her panel was covered thoughtfully by the influential blog Inside Higher Ed, and she and Michael Stoner, one of our partners in the study, are developing a more detailed whitepaper on the results.

It’s not that the findings of this study were so surprising. Rather, the attention at the conference and the subsequent flurry of emails say something about how hungry nonprofit professionals are for benchmarks and insights from their peers in the critical area of social communication.

(By the way, our CultureQ question last month covered similar ground — read our summary of your answers here.)

We just completed multi-audience survey research for Hofstra Law, also in collaboration with our friends at mStoner. We’re in the middle of several studies for the University of Chicago and no fewer than three of its graduate schools. (Our relationship with the U of C dates from the founding of the firm in 1997.) And this month we released an international study of prospective business school applicants.

Our higher ed work is even beginning to overlap with our museum research in exciting ways. One of our newest clients is the Oriental Institute, a world-renowned antiquities museum located on the University of Chicago campus. We’re also designing a national study of the multiple roles and priorities of campus-based art museums, which will be conducted for a consortium of leading university museums and co-authored by museum strategist Tom Shapiro.

So to our colleagues in higher ed who may not see themselves in our blog each week: don’t lose heart. As the song goes, you’re always on our minds.

— Your friends at Slover Linett

P.S. Don’t forget to make your voice heard on this month’s CultureQ: Focus groups, love ’em or hate em?

What's New?
July 22, 2010

Arts Engagement Exchange Grants Lead to New Projects

Thanks to a generous new round of grantmaking by the Arts Engagement Exchange here in Chicago, we’ll be conducting additional research for a favorite client, TimeLine Theatre, and beginning to work with two other terrific organizations: The Oriental Institute Museum at the University of Chicago and the statewide service and advocacy group Arts Alliance Illinois. More »
July 22, 2010

Meet Us in Phoenix at VSA

Slover Linett partner Peter Linett and senior associate Sarah Lee will be in Phoenix next week for the 23rd annual conference of the Visitor Studies Association (VSA). They look forward to meeting new colleagues in the museum field and picking up the conversation with old friends. More »
July 19, 2010

Cheryl Slover-Linett Presents Findings on Social Media in Higher Ed

The firm’s founding partner is in New York City this week for the annual CASE Summit For Advancement Leaders. Slover-Linett will give a talk with Michael Stoner, president of mStoner, and others about new data on how colleges and universities use social media tools to build and cultivate relationships. More »

July 12, 2010

Survey “coaching,” accountability, and dollars: a lesson from healthcare

“It only takes a second to fill out,” the x-ray technician told me cheerfully after an MRI I had yesterday. He was explaining that I would soon receive a survey in the mail asking about the service he provided, and he mimed checking off the boxes: “You just go down the list, five, five, five, five…” More »
July 07, 2010

Professionalism in the arts: an eroding beachhead?

I've written a bit here about the downsides of our highly professionalized cultural sector (the lack of passion, personality, and sense of community). Is it my imagination, or is the non-professional side of the arts becoming bigger and healthier while the professional institutions continue to struggle?  More »
June 28, 2010

Participatory art vs. the other kind: Are curators at a fork in the road?

Artists are allowed to make a museum experience anything they want, and many of them are giving visitors an active role. Which leaves me wondering why curators don’t grant themselves the same license to play with visitors and art, and what’s going to happen to the traditional kind of installation, in which audiences are supposed to just…look. More »

Slover Linett is a research & assessment firm for the cultural sector, broadly defined. From art museums to dance companies to zoos, we help institutions become more successful by understanding their audiences. We do it through rigorous research and evaluation...More »

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