Slover Linett's e-newsletter about audiences and culture—from the arts to informal science learning.


Back in March, we highlighted the ‘audience panel’ method as a way of turning research into a partnership between your audiences and your institution. Another method well-suited to the participatory era — and one we’re using more these days — is ethnography.

Survey research, focus groups, and traditional interviews involve asking people questions and analyzing their responses. But what if they’re not fully conscious of the thoughts, feelings, and needs that guide their choices? With ethnography, we observe how audiences actually live their lives and how they experience your offerings: how they interact with a performance, an exhibition, a campus environment or alumni event. And how they interact with each other.

This month, for example, we’re beginning an ethnographic study for Chicago’s Museums in the Park consortium about how young adults think and feel about museums. Slover Linett researchers will be out in the neighborhoods in coffee shops and bars, observing as well as talking to Millennials about how museum-going could become more valuable to them and their friends.

Stay tuned for updates about that project and other new studies in the cultural sector and higher ed. Meanwhile, we’re proud to welcome several new clients since our last newsletter, including Stanford University, UCLA Anderson School of Management, San Francisco Opera, the Field Museum, and the Arts & Business Council of Chicago on behalf of the city’s arts service organizations.

Speaking of welcomes, we’re thrilled to announce two new members of the Slover Linett team: Karlene Hanko, PhD, who just joined the firm as a research analyst, and Jennifer Mack, who’ll be starting next month as a research assistant. It’s a summer of growth, change, and staff promotions (don't miss the news and blog posts, below), and colleagues like you are the reason it’s all happening.

— The Slover Linett team

What's New?
July 05, 2011

Presentations This Month at Dance and Museum Conferences

It’s a busy July for arts & culture presentations, with Slover Linett staff speaking at no fewer than five sessions at three different conferences: Dance/USA, the Visitor Studies Association, and the Association of Midwest Museums. Luckily for us, all three are in Chicago this year. Please let us know if you’ll be attending. More »
July 01, 2011

Third annual international study of MBA prospects presented in Boston

Cheryl Slover-Linett was in Boston recently to present new findings from our annual survey of prospective business school applicants around the world. The study, which we’ve conducted since 2009 for the Association of International Graduate Admissions Counselors (AIGAC), shows increasing concern about the cost of earning an MBA. More »
June 30, 2011

Karlene Hanko, PhD, Joins Slover Linett as Research Analyst

Please join us in welcoming Karlene Hanko to the Slover Linett team. Hanko, who earned her doctorate in social psychology at Cornell University, specializes in understanding everyday judgment and decision-making processes and the interplay between the individual and the social world. Hanko replaces outgoing research analyst Eileen Bevis, who is leaving to pursue her interests in comparative international research. More »
May 23, 2011

Johns Hopkins University Selects Slover Linett for Student-Life Research

After a national search, Johns Hopkins has turned to us to conduct a study of campus life among its undergraduates on the Homewood campus in Baltimore. We’ll be taking a fresh look at perceptions of the campus community and the social life of undergraduates in order to inform the university’s strategic planning on issues such as campus housing, dining facilities, and the student center. More »
May 19, 2011

Special Announcement: New Roles, New Structure at Slover Linett

We’re excited to announce the promotion of several key members of the Slover Linett team and a new structure designed to enhance our ability to serve both higher education and arts & culture institutions. More »

July 02, 2011

A dubious pep talk from Norman Lebrecht: The orchestra as “relief” from our “communicative addiction”

Lebrecht, a prolific and provocative commentator on the classical music scene, has written an appropriately sober state-of-the-field piece in a British cultural monthly. The question being raised around the world, he tells us, is “Who needs a symphony orchestra?” His answer is that we all do, because classical concerts “restore balance to over-busy lives.” Maybe, but that argument is part of the problem. More »
June 23, 2011

Where have I been? (Hint: It has to do with where I’m going)

Did you see that article not long ago about the ridiculous percentage of blog posts that are apologies by the blogger for not having blogged in a while? Well, here’s my contribution to the genre. But it’s also a chance to share some big personal news with those of you who are interested. (The rest of you can skip it; I’ll have more musings on the changing cultural sector for you very soon.) More »

Slover Linett is a research & assessment firm for the cultural sector, broadly defined. From art museums to dance companies to zoos, we help institutions become more successful by understanding their audiences. We do it through rigorous research and evaluation...More »

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