Slover Linett's e-newsletter about audiences and culture—from the arts to informal science learning.


This month, there’s exciting news on the education side of Slover Linett. First and foremost, we’re proud to announce that Dr. Rachelle L. Brooks of Northwestern University has become a research fellow at the firm. As many of you know, Rachelle is a national leader in student outcomes assessment. Her affiliation will lead to exciting new studies of college and university students at all stages of engagement, from prospects to alumni.

Rachelle, who will continue to be based at Northwestern, has collaborated on several projects with our own Bill Hayward, who led the Institutional Research office at Northwestern prior to joining Slover Linett. Rachelle and Bill will now be writing the next chapter in that partnership, along with colleagues here in Chicago and around the country.

Read more about Rachelle’s appointment here, and visit her new bio page on our website.

We’re also happy to welcome Cabrini College to our client roster, and to announce the publication of an article and whitepaper from our study of social media management at colleges and universities.

For those of you on the arts & culture side of our world, there's plenty going on there, too. Keep an eye on our news page for announcements of new research projects and a special December update about Culture Kettle, the R&D enterprise we introduced last month. And don't miss our weekly blog posts on museums and the arts, where you can join the conversation by adding a comment.

— The Slover Linett Team

What's New?
January 26, 2011

Cabrini College Chooses Slover Linett for Strategic Market Assessment

After a national search, Cabrini College has engaged the firm to analyze new and existing markets for its fast-growing graduate programs, particularly degrees in education. The assessment will help ensure that the college remains responsive to the region it serves while continuing to expand its offerings to new populations. More »
November 29, 2010

Article on Social Media in Higher Ed Published by CASE

Cheryl Slover-Linett and Michael Stoner have co-authored an article of social media management by colleges and universities. The new article builds on the initial findings they presented to the field in July, providing additional analyses and case studies. It also appears in the November/December issue of Currents, a publication of CASE (the Council for Advancement and Support of Education). More »
November 11, 2010

Chloe Chittick Patton and Sarah Lee to Present at National Arts Marketing Project Conference

Two of our senior associates head to San Jose, California this weekend to present at the National Arts Marketing Project Conference, an annual gathering sponsored by Americans for the Arts. Chloe Chittick Patton and Sarah Lee will share tools we’ve used to help arts organizations and museums better understand and engage their audiences. More »

November 29, 2010

Should cultural institutions be in the business of “romance” or “precision”? Ask your newcomers

The ever-valuable museum consultant Beverly Serrell, who wrote the book on museum labels, recently pointed me to the early 20th-century philosopher Alfred North Whitehead. I’m glad she did, because his ideas about the stages of learning help organize something I’ve long believed about classical concerts, museum exhibitions, and other cultural experiences. More »
November 23, 2010

Reinstalling familiar assumptions (and audiences) in Boston

New York Times critic Holland Cotter praises the new American wing at Boston’s Museum of Fine Arts, and it sure looks lovely in the pictures accompanying his review. But those images also suggest that the new installation affirms rather than reinvents the orthodox art museum experience, and that it will do little to broaden the institution's audience. More »
November 14, 2010

Guest Blogger: Tom Shapiro on TEDx Midwest

Our colleague and collaborator Tom Shapiro, a partner at Cultural Strategy Partners, was one of the lucky few (okay, lucky 350) who attended Chicago’s homegrown TED a few weeks ago. The conference took place at the Museum of Contemporary Art Chicago on October 14 and 15. I asked Tom to share a few thoughts about the gathering with our readers. Here’s Tom’s take. More »

Slover Linett is a research & assessment firm for the cultural sector, broadly defined. From art museums to dance companies to zoos, we help institutions become more successful by understanding their audiences. We do it through rigorous research and evaluation...More »

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