Services for other nonprofits

We study the relationship between mission-driven organizations and their audiences, using qualitative and quantitative research methods to reveal new ways of deepening the connection and broadening participation.

Sometimes that means a multi-phase "deep dive" into all the relevant issues and audience segments at once. Sometimes it means a single, simple research or evaluation study that answers a strategic question or starts a healthy conversation between the organization and those it serves.

But always, it means a big-picture approach that supports both the "mission" and "marketplace" sides of the organization and creates a shared picture of the audience. Our rigorous methods and deep analysis yield findings and recommendations that help the whole organization position, target, and communicate more effectively...increase engagement and drive innovation...and ramp up philanthropic support.

Here are just a few of the kinds of research we conduct for nonprofits:


  • Marketplace awareness and perception studies

  • Segmentation and target audience identification

  • Satisfaction and engagement research

  • Decision process exploration

  • Program evaluation

  • Experience ethnography

  • Outcomes assessment

  • Membership program research

  • Donor studies

  • Branding research and communications concept testing

  • Data mining and mapping

  • Feasibility studies and needs assessments

  • Audience brainstorming sessions

  • Staff and stakeholder interviews

  • Peer best-practices profiling

  • Literature reviews

In addition to these research services, we also offer a few planning & consulting services to help nonprofit leaders create more engaging experiences and messages for the audiences of today and tomorrow.

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March 14, 2014 | Nicole Baltazar

Multiculturalism is key for creating inclusive arts experiences


Last month, Coca-Cola aired its now-famous Super Bowl ad depicting people from various racial, ethnic, and cultural groups singing “America the Beautiful” together in different languages. Among the instant outpouring of polarized reactions to this ad rang much praise for its depiction of a multicultural America. Yet the ad provoked a slew of negative responses as well. Many of the ad’s detractors questioned whether this multicultural America could ever feel as cohesive as an America whose citizens speak a common language, and therefore have taken great strides toward assimilating into a common culture.

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